100 % coldpressed organic rosehip seed oil naturally moisturizes the skin and helps counteract signs of skin aging by brightening and evening out an uneven skin tone, supporting skin elasticity, and promoting smoother, more radiant skin. It is made entirely of organic rosehip seed oil, coldpressed to preserve its effectiveness. It is gentle enough for daily use. Our rosehip seed oil is completely unrefined and imparts a natural scent, partly due to its high content of omega fatty acids. This scent is not an indication of rancidity.