The day has 1440 minutes and that's exactly how long the 1440 Long Wear Eyeliner lasts. This innovative, lightweight eyeliner is the new heavyweight in its category. It provides vibrant, impactful colors for 24 hours that are water, transfer, and smudgeproof. Thanks to the TruGlide technology, applying the eyeliner is easier than ever. The formula uses advanced ingredients to allow for an ultracreamy, smoothly gliding application that evenly applies vivid, rich colors without the need for a makeup artist's hand. 1440 Long Wear Eyeliner is vegan, crueltyfree, and formulated without BHT.