It's not just make-up that makes your skin look perfect all day long. The primer that you apply to your skin first also plays an important role. The Wet n Wild Impossible Primer smooths your skin and perfectly prepares it for the next steps in your make-up routine. It creates an even surface that not only makes it easier to apply your make-up, but it also makes your make-up last longer. This allows you to achieve the perfect made-up look, no matter which style you go for. Take your make-up to the next level and use this primer to achieve even better results with your favourite make-up.