Gear up in NNormal

A man with curly hair looks down, wearing sunglasses and a black logoed shirt, equipped with a hydration pack in a green outdoor setting.

Gear up in NNormalThe ultimate underconsumption flex

NNormal‘s latest collection is all about ‘less is more’. One shoe that works for everything, one jacket that covers all bases.

By Hayley Morgan

24 October 2024 · 2 min read

NNormal’s latest collection taps into something a lot of us are already thinking about: trading the repetitive smoothness of the road, post marathon overload, for something a bit more spicy — sand, deep mud, mossy rocks — a terrain that’s mentally engaging, unlocking a different kind of meditative state that is all about present focus and a decided connection with your surroundings. It’s zoning in instead of zoning out.

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But the collection taps into another relevant topic: underconsumption. If you’ve been on TikTok, you’ve probably seen people talking about owning less and making smarter, more intentional choices with what they buy. It’s not about strict rules, but about feeling free from the constant cycle of newness. NNormal gets it. Their designs aren't just built to survive your long runs — they’re made to dodge trends, so you don’t need a closet full of gear for every run. One shoe that works for everything, one jacket that covers all bases. Less stuff, more purpose.

The star of this ‘less is more’ lineup? The Kjerag trail shoe. It’s built for any trail, any condition, and every runner. Whether you're trading in linear urban surfaces for the first time, or you feel deeply at one with the unpredictable nature of the trail, it’s the only shoe you need. And the same idea applies to the rest of the collection: the rain jacket, designed to disassemble, and the run vest, an intentional layering concept. Each piece is essential to the uniform, designed to mix and match and simplify your gear.

BUILT TO LAST

Durability is NNormal’s secret weapon. Their gear is tough enough to handle whatever you throw at it, but it’s also designed with repairability in mind and to avoid replacement. Well-made jackets featuring Pertex Shield Revolve membrane for waterproofness, and shoes with Vibram soles that grip like a beast… pieces you can keep in your rotation for years.

And of course, there’s that signature NNormal aesthetic: sleek, subtle, and timeless. The muted colours and clean lines don’t just look good — it’s also interesting to think about the idea that they’ve created gear that doesn’t visually disrupt the natural environment. The steady colourways, without flashy streaks here and there, allow you to weave through the landscape in a really beautiful manner. It’s considered all the way through, for full immersion in nature. It’s the kind of minimalism that feels thoughtful, with every detail designed to complement the world around you, not compete with it.