On vs Nature

A young man wearing a light gray jacket with a hood and zippered pockets stands against a white background, appearing confident and poised.

On vs NatureThe great outdoors awaits

On’s innovation and signature style-forward design approach enters the outdoor space with this slick ‘Dream On’ collection.

By Costanza Acernese

19 October 2024 · 1 min read

Welcome to the world of On. Known for its innovative approach to performance footwear, this is a brand that’s grown from a niche Swiss startup into a global powerhouse, consistently delivering gear that redefines the boundary between outdoor and urban wear. The Dream On collection embodies this ethos with pieces designed to carry you through life’s terrain. This is a call to keep chasing what’s just beyond reach, to explore further, and to remind yourself that the journey is what it’s all about.

The collection pairs high-performance hiking shoes with sleek, functional apparel, designed to take you to places you, er, dream of. Think waterproof jackets, adaptive layers, advanced materials with minimalist aesthetic. It’s techwear with purpose, built for a new generation of explorers.