The Pure Canvas Hydrating Primer by Laura Mercier consists of over 85% skincare ingredients. This innovative formula combines decorative cosmetics with effective skincare and extends the longevity of your makeup by up to 12 hours. At the same time, it improves the appearance of your skin during and after wear. Thanks to the Skin Perfecting Complex with rose extracts, it intensively moisturizes the skin, protects and smooths it. The result is perfectly prepared skin as the first step in your makeup routine. The primer also ensures a comfortable feel throughout the day.