Now comes NOT - Not Ordinary Treatment - for a beauty that defies all drawers, definitions, and clichés. A hybrid line that is characterized by 100% skincare, but feels like makeup 100%. Developed to enhance the spontaneous and non-conformist beauty of a generation that is authentic in everything it does. The new product offers all the magic you've always dreamed of: it is a transparent gel that reacts with the skin's pH value and enhances the natural pigments with more or less intense rose nuances. This results in a natural healthy glow effect that enhances the color of lips, cheeks, and eyelids in a unique and incomparable way. The super-light gel texture immediately blends with the skin. In a few seconds, it reacts with the pH value and transforms into a natural pink that can be modulated according to the desired intensity. The long-lasting healthy glow effect helps to achieve a healthy and beautifully radiant complexion.