Back to School

Back to bright ideasWhere curiosity meets style

Fuel your kids' excitement for the new term with our back-to-school edit. Celebrate fresh starts, friendships and a love for new discoveries.

Start with essentials

Classroom-ready picks

Explore new things
Together with friends

Add the joy to their school days with apparel made for every adventure.Add the joy to their school days with apparel made for every adventure.

Shop now

Explore new things
Together with friends

Add the joy to their school days with apparel made for every adventure.Add the joy to their school days with apparel made for every adventure.

Shop now

Three children in sportswear interact on a basketball court. Outfits include a pink sleeveless top, white shirt, and gray bodysuit, with green shorts.

New discoveries

Step into pre-school

Dress them in easy-to-wear and playful outfits. Watch their creativity spark.

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Three children hold colorful cone-shaped gift bags. One bag is yellow with white stripes, another is pink with ladybug patterns, and a blue bag is visible.

Big day
Big cone

More than a tradition, the Schultüte celebrates stepping in a whole new world. Make this day magical and fun.More than a tradition, the Schultüte celebrates stepping in a whole new world. Make this day magical and fun.

Shop now

Big day
Big cone

More than a tradition, the Schultüte celebrates stepping in a whole new world. Make this day magical and fun.More than a tradition, the Schultüte celebrates stepping in a whole new world. Make this day magical and fun.

Shop now