The revolutionary makeup sponge. Thanks to the super soft, exclusive, latexfree foam, makeup can be applied quickly and easily for a flawless, skinlike finish. The exceptionally super soft plush surface is designed for wet application. The Beautyblender, with its porelike structure, is wonderfully soft. The result is a natural airbrush look. Super easy to use, no professional skills required. Since it absorbs water and not makeup, the favorite formula lands on the face and not in the sponge. Made in the USA. Latexfree polyurethane foam. Additional information: The unique material of the Beautyblender is aquaactivated™. When moistened, it expands to about twice its size and becomes super soft to achieve a uniform, smooth blend that adapts to the skin. Beautyblender has chosen to use nontoxic, watersoluble dyes. Therefore, it may release dye during the first cleanings similar to a pair of jeans. Squeezing the water out of the Beautyblender also removes excess dye. The dye does not transfer to the skin. This sponge has been awarded eleven times with the prestigious Allure Best of Beauty Awards, in addition to numerous tool and makeup awards. It is latexfree, parabenfree, sulfatefree, phthalatefree, and crueltyfree.