At the young age of 20, Xavi Simons is less a ‘rising star’ and already feeling like a permanent fixture in the constellation of football fame. He has been well in the spotlight since at least the age of 13, when he signed his first ad contract with a major sports brand, and absolutely drenched in it since amassing over two million followers on Insta by the time he turned 16 and growing to nearly six million as of today. He made his professional debut aged 17 for Paris Saint Germain, he has the Champions League experience under his belt, and has played five times for the Netherlands (his national side), including at the recent World Cup 2022, and now he is the new face of the PUMA King. But who actually is Xavi Simons — beyond football prodigy? Well, his Zalando livestream aimed to launch a whole new set of PUMA Palermo colourways also served the good intel on Simons. Here are our highlights…