"Being a man in my own way means having the freedom to develop my identity – without the pressure of stereotypes or outdated role models. Fashion is enormously important for me."

- David Alaba

Feel the music

Benji Amaru keeps it real

The half-Swiss, half-Iranian artist dresses to his own tune.
The half-Swiss, half-Iranian artist dresses to his own tune.

Feel the music

Benji Amaru keeps it real

The half-Swiss, half-Iranian artist dresses to his own tune.
The half-Swiss, half-Iranian artist dresses to his own tune.
Feel the music

In the fashion league

Streetwear favourites

Be old-school. Your way. With our men's streetwear edit.
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In the fashion league

Streetwear favourites

Be old-school. Your way. With our men's streetwear edit.

Sneakers & more
The freshest drops

Win together

Be an ally. Your way.

Make your own mark in the training community and discover sportswear for every move.
Make your own mark in the training community and discover sportswear for every move.
Win together

Our favourites
Running styles of the season

Forget the dress code

Be versatile. Your way.

Go against the norm and open your wardrobe to new fashion possibilities.
Go against the norm and open your wardrobe to new fashion possibilities.
Forget the dress code

Stay inspired
Gender-neutral fashion

Make it your own

Be unique. Your way.

Define a new summer look with pieces that champion your individuality.
Define a new summer look with pieces that champion your individuality.

Make it your own

Be unique. Your way.

Define a new summer look with pieces that champion your individuality.
Define a new summer look with pieces that champion your individuality.
Make it your own

Return to your roots

Everyday essentials

Be grounded. Your way. Explore styles made practical.
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Return to your roots

Everyday essentials

Be grounded. Your way. Explore styles made practical.
Lookbook Image