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That's amoreFashion and beauty stories "Made in Italy"

Celebrate Italian craftsmanship - with the Italian Trade Agency.

A modern foosball table with a gray felt finish, black accents, and blue player figurines, set against a coastal background.

"Made in Italy" is a story of...passion and style, heritage and innovation, variety and creativity, craftmanship and quality...in every piece.

Italian fashion & care
Fine materials, exclusive designs

Light blue tailored suit with a long-sleeve blazer and wide-leg pants. Black slide sandals. Neutral wall with a blue base. Two figures conversing.

Linen selection

Light yellow, curved handbag with a smooth texture and a short strap featuring a metallic clasp. Presented against a coastal backdrop.

Leather

White sneakers with green accents, smooth and textured panels, round laces, and a thick sole. Worn with frayed denim pants.

Sneakers

Black oversized blazer over a black top and flared pants, paired with light slip-on shoes. A cyclist in a green outfit rides by.

Blazer

Light blue denim jacket draped over a white plastic chair. Features include buttoned cuffs, a seam across the back, and a relaxed fit.

Light jackets

Light blue denim jacket with a relaxed fit, visible stitching, and buttoned cuffs, worn over a white shirt and blue pants against a clear sky.

Denim

Pink, flowy dress paired with a cream top and black slides. Green and pink checkered tote bag. Bicycles in background by the seaside.

Dresses

Satin robe and matching shorts in light pink with decorative lace trim along the edges. Smooth texture with elegant, flowing design.

Sophisticated lingerie

White sleeveless tunic with buttons and a high slit, paired with white frayed jeans. Model stands barefoot on a railing, with a blue sky background.

Elegant style

Sophistication and harmonious details

Classic pieces mixed with contemporary designs.Classic pieces mixed with contemporary designs.
Discover now

Elegant style

Sophistication and harmonious details

Classic pieces mixed with contemporary designs.Classic pieces mixed with contemporary designs.
Discover now

Casual look

Genuine passion for relaxed fashion

The secret of simplicity: invest in timeless basics and feel comfortable in every situation.The secret of simplicity: invest in timeless basics and feel comfortable in every situation.
Discover now

Casual look

Genuine passion for relaxed fashion

The secret of simplicity: invest in timeless basics and feel comfortable in every situation.The secret of simplicity: invest in timeless basics and feel comfortable in every situation.
Discover now
Light blue jacket with orange collar, white shirt, blue jeans, and white sneakers; seated on a concrete ledge against a textured white wall.

A unique heritage
Inspired by traditional artisans

  • Swimsuit with colorful patterned front, featuring abstract face design, black bottom, cross-back straps, and smooth fabric, set on sandy beach.

    Flavia Valentini

  • Deodorant stick with white product, orange and lemon design on a cylindrical container labeled "Super C" and "Everyday for Future."

    Everyday For Future

  • Creamy white jar with a silver band, labeled "Crema Viso Anti-Age," sits against a blurred green background with a bee atop white flowers.

    Apitaly

  • Sheer black tights with small heart patterns, high waist design, and seamless transition to the legs, paired with black high-heeled shoes.

    Nina Ray

  • Beige leather slip-on shoes with a textured surface and woven jute sole, held in a hand. Casual design, set against a sunny outdoor background.

    BRUNOS

  • Flowy black dress with floral print in shades of blue and white. Features wide sleeves, a deep V-neck, and a loose fit for comfort.

    Opificio Modenese

  • Black leather jackets, plaid shirts, beige cargo pants, and brown boots worn by two models against a rustic background with hay.

    D’Arienzo

  • Purple leather hobo bag with a soft texture, featuring contrasting handles and metal accents. Worn with a light blue blazer and light jeans.

    Laboratorio Mariucci

  • Woman with long hair holds spaghetti in her mouth, wearing a white embroidered blouse and yellow chili earrings, against green canned backdrop.

    Gioielli DOP

  • Light beige shirt and skirt, green drawstring bag, black lace-up boots. Models sits on a metal chair with sculpture backdrop.

    I Medici Firenze

  • Two models wear soft, knitable ponchos in pink and lavender. They demonstrate a relaxed fit with a smooth texture, complemented by white pants.

    Cashmere Island

  • Clear bottle of hair product labeled "Good as New," with lavender liquid and a white cap, held by a model in a floral blouse.

    Syster Beauty

  • Beaded necklace featuring red, peach, and orange stones, round and rectangular in shape, with gold accents and varying textures.

    Sodini

A timeless style
Celebrating Italian joyfulness

  • Black leather wallet with a textured finish, held in hand, featuring a gold logo. Background includes a marble surface and bare arms.

    Lotyere

  • Strapless dress in woven blue fabric with red and white patterns, featuring fringed hem and decorative tassels at shoulders.

    AFROZAN

  • Red leather ballet flats with bows on the toe, accompanied by a wooden shoe mold, leather pieces, scissors, and paint.

    BallereTTe

  • Black blazer over a light brown, textured sweater, paired with dark trousers. Indoor setting features a circular decorative element in the background.

    Boggi Milano

  • Bright red and pink color-blocked dress, sheer pink tights, and pale pink high heels, seated by a flowering plant in a stone pot.

    CALZITALY

  • Brown bikini set featuring a structured bra style top with thin straps and a low-rise bottom, displayed against a textured pink backdrop.

    Chitè

  • Collistar Milano lipsticks displayed, featuring various shades, matte black packaging. Model with a bright pink lip against a red background.

    Collistar

  • Black peacoat with gold buttons over a white top, paired with black flared pants. Holding a small black handbag with a top handle.

    CORSIA

  • White linen dress with wide sleeves, cinched at the waist, paired with a light beige scarf, showcasing soft texture and frayed edges.

    Dalle Piane Cashmere

  • Olive green parka with a zip and button closure, a drawstring hood, and side pockets, worn over a light blue shirt and beige pants.

    HISTORIC

  • Black leather high-heeled shoes with pointed toes, featuring pink accents and cut-out sides. Flowers are placed inside the shoe openings.

    Jerelyn Creado

  • Brown high-waisted pants, white turtleneck, beige trench coat, white sneakers. Long hair braided. Wooden door in background.

    MAMAJEANS

  • Denim jumpsuit with a fitted design, featuring a full zipper, long sleeves, and cuffed ankle-length legs. The color is deep blue with a light wash effect.

    REDUCE

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