A new era of HUGO

Ready to discover HUGO BLUE?

HUGO BLUE is making its debut this Summer with denim and streetwear for changemakers and trailblazers. Denim is at the heart of the collection, showcased in different ways – think jeans, skirts, jackets, trench coats, shirts, shorts, and more. Slouchy, printed jersey staples and bold logo details amplify the effortless vibe of the new brand line.

Get inspired
by the world of HUGO BLUE

The effortless vibes

of HUGO BLUE

However you wear it, wherever you wear it, HUGO Your Way.
Lookbook Image

The effortless vibes

of HUGO BLUE

However you wear it, wherever you wear it, HUGO Your Way.
Lookbook Image
Lookbook Image

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