Zalando | Cultural Ties

Six European cities
Each with its own style

Zalando's Cultural Ties takes you on a tour of six European cities, each with its own distinct streetwear identity. In Stockholm, Warsaw, Amsterdam, Paris, Antwerp and Berlin, you'll meet the free-thinking creatives, collaborators and community hotspots keeping local streetwear culture in constant motion. Because street style has never been about following rules – it’s about rewriting them. Zalando's Cultural Ties takes you on a tour of six European cities, each with its own distinct streetwear identity. In Stockholm, Warsaw, Amsterdam, Paris, Antwerp and Berlin, you'll meet the free-thinking creatives, collaborators and community hotspots keeping local streetwear culture in constant motion. Because street style has never been about following rules – it’s about rewriting them.

Six European cities
Each with its own style

Zalando's Cultural Ties takes you on a tour of six European cities, each with its own distinct streetwear identity. In Stockholm, Warsaw, Amsterdam, Paris, Antwerp and Berlin, you'll meet the free-thinking creatives, collaborators and community hotspots keeping local streetwear culture in constant motion. Because street style has never been about following rules – it’s about rewriting them. Zalando's Cultural Ties takes you on a tour of six European cities, each with its own distinct streetwear identity. In Stockholm, Warsaw, Amsterdam, Paris, Antwerp and Berlin, you'll meet the free-thinking creatives, collaborators and community hotspots keeping local streetwear culture in constant motion. Because street style has never been about following rules – it’s about rewriting them.

Cultural TiesInside streetwear communities

Few areas of fashion shapeshift as fluidly as streetwear. It adapts and evolves based on the people that breathe life into a city. Discover the communities of Stockholm, Warsaw, Amsterdam, Paris, Antwerp and Berlin that are producing more than just style.

Cultural TiesLet's Create

"We spent time wandering the streets of the city with two of its most exciting creatives, Tamalie and Gloria of Let’s Create. Their project began as a podcast, hosting crucial conversations with emerging artists. "

Explore Stockholm

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ParisBeneath the veneer

We went to Paris and asked choreographer, designer and self-proclaimed club kid Mariana to show us the city from her perspective – the real, unvarnished capital, not the version you see on picture postcards.

Explore Paris