Zalando | Cultural Ties Stockholm

Map of Stockholm in brown lines on a light background, featuring streets, parks, and three location markers with addresses labeled.

Stockholm
Subverting the stereotype

Stockholm has long had a reputation for minimalism, in art, design, architecture and streetwear, too. Now, a new generation is reinventing the rules. Disrupting the old order. Subverting what we thought we knew about the Stockholm aesthetic – the Hi-Tec HTS74 has become popular with a 1200% rise in recent searches. Even when it's blisteringly cold, Stockholm's disregard for convention makes it one of Europe's hottest cities. Stockholm has long had a reputation for minimalism, in art, design, architecture and streetwear, too. Now, a new generation is reinventing the rules. Disrupting the old order. Subverting what we thought we knew about the Stockholm aesthetic – the Hi-Tec HTS74 has become popular with a 1200% rise in recent searches. Even when it's blisteringly cold, Stockholm's disregard for convention makes it one of Europe's hottest cities.

Stockholm
Subverting the stereotype

Stockholm has long had a reputation for minimalism, in art, design, architecture and streetwear, too. Now, a new generation is reinventing the rules. Disrupting the old order. Subverting what we thought we knew about the Stockholm aesthetic – the Hi-Tec HTS74 has become popular with a 1200% rise in recent searches. Even when it's blisteringly cold, Stockholm's disregard for convention makes it one of Europe's hottest cities. Stockholm has long had a reputation for minimalism, in art, design, architecture and streetwear, too. Now, a new generation is reinventing the rules. Disrupting the old order. Subverting what we thought we knew about the Stockholm aesthetic – the Hi-Tec HTS74 has become popular with a 1200% rise in recent searches. Even when it's blisteringly cold, Stockholm's disregard for convention makes it one of Europe's hottest cities.

Tamalie & Gloria
Let's Create

"Let’s Create is essentially a platform focused on building a diverse community – especially people who look like us. We wanted to create a space that was safe for everyone, regardless of where you come from, how much money you have, or how you look. We want to build a supportive community. Everyone is welcome at our events. Our focus has always been to platform people who haven’t had the chance to share their journey.""Let’s Create is essentially a platform focused on building a diverse community – especially people who look like us. We wanted to create a space that was safe for everyone, regardless of where you come from, how much money you have, or how you look. We want to build a supportive community. Everyone is welcome at our events. Our focus has always been to platform people who haven’t had the chance to share their journey."

Tamalie & Gloria
Let's Create

"Let’s Create is essentially a platform focused on building a diverse community – especially people who look like us. We wanted to create a space that was safe for everyone, regardless of where you come from, how much money you have, or how you look. We want to build a supportive community. Everyone is welcome at our events. Our focus has always been to platform people who haven’t had the chance to share their journey.""Let’s Create is essentially a platform focused on building a diverse community – especially people who look like us. We wanted to create a space that was safe for everyone, regardless of where you come from, how much money you have, or how you look. We want to build a supportive community. Everyone is welcome at our events. Our focus has always been to platform people who haven’t had the chance to share their journey."

Two individuals with braided hair are wearing distinct outfits: one in a pink striped shirt and sunglasses, the other in a black-and-white patterned jacket.

Stockholm

Cultural Ties

The Stockholm edit

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Stockholm edit

Explore the essentials

Map showing major European cities with numbered markers in color-coded circles. Pink outlines represent country borders.

Six European cities
Each with its own style

Zalando's Cultural Ties takes you on a tour of six European cities, each with its own distinct streetwear identity. In Stockholm, Warsaw, Amsterdam, Paris, Antwerp and Berlin, you'll meet the free-thinking creatives, collaborators and community hotspots keeping local streetwear culture in constant motion. Because street style has never been about following rules – it’s about rewriting them. Zalando's Cultural Ties takes you on a tour of six European cities, each with its own distinct streetwear identity. In Stockholm, Warsaw, Amsterdam, Paris, Antwerp and Berlin, you'll meet the free-thinking creatives, collaborators and community hotspots keeping local streetwear culture in constant motion. Because street style has never been about following rules – it’s about rewriting them.

Cultural Ties

Six European cities
Each with its own style

Zalando's Cultural Ties takes you on a tour of six European cities, each with its own distinct streetwear identity. In Stockholm, Warsaw, Amsterdam, Paris, Antwerp and Berlin, you'll meet the free-thinking creatives, collaborators and community hotspots keeping local streetwear culture in constant motion. Because street style has never been about following rules – it’s about rewriting them. Zalando's Cultural Ties takes you on a tour of six European cities, each with its own distinct streetwear identity. In Stockholm, Warsaw, Amsterdam, Paris, Antwerp and Berlin, you'll meet the free-thinking creatives, collaborators and community hotspots keeping local streetwear culture in constant motion. Because street style has never been about following rules – it’s about rewriting them.

Cultural Ties